Privacy Policy

This Privacy Policy describes how www.moke.co.nz (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

This Privacy Policy complies with the New Zealand Privacy Act 2020, which outlines principles for the collection, use, and disclosure of personal information. We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@moke.co.nz or by mail using the details provided below:

Moke Apparel Ltd, 14 Harbour Street, Loan & Merc Building, 3rd Floor, OTA, Oamaru 9400, New Zealand

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

• Device information

• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

• Source of collection: Collected automatically when you access our Site using cookies, log files, tags, or pixels, api

• Disclosure for a business purpose: shared with our processor 

• Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site, 

• Order information

• Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. To measure the success of our marketing.

• Source of collection: collected from you.

• Disclosure for a business purpose: shared with our processorShopify, Google Ads, Google Analytics, Facebook Ads, and Pinterest ads.

• Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers,  email address, and phone number.

• Customer support information

• Disclosure for a business purpose:

• Personal Information collected:name, city, email address, purchase value (to measure our marketing), products purchased, number of orders.

• Purpose of collection: to provide customer support, to market people who opt-in to email marketing.

• Source of collection: collected from you

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:https://www.shopify.com/legal/privacy.

• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or another lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here:https://tools.google.com/dlpage/gaoptout.

• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies, api or other similar technologies (which you may consent to, depending on your location).

• We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

• These include Pinterest, Facebook, Google Ads, Omnisend, and SImprosys Feed for Google Shopping + Audience list app, Loox review app. 

You may opt out of receiving marketing communications at any time by clicking the ‘unsubscribe’ link in our emails or by contacting us at info@moke.co.nz. We process these requests promptly in compliance with the New Zealand Unsolicited Electronic Messages Act 2007.

Using Personal Information

We use your Personal Information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers, and showing you products we think you might like.\

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;

• The performance of the contract between you and the Site;

• Compliance with our legal obligations;

• To protect your vital interests;

• To perform a task carried out in the public interest;

• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

WeDO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.

• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Selling Personal Information

We DO NOT sell your personal information.

Your rights

Data Protection

Your Personal Information may be stored on secure servers located outside New Zealand, including in Canada and the United States. We ensure that any international data transfers comply with the Privacy Act 2020 by ensuring appropriate safeguards are in place to protect your information.

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. 

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. 

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are frequent visitors.

By using our Site, you consent to our use of cookies. You can manage your cookie preferences in your browser settings or opt out of certain cookies using third-party tools such aswww.allaboutcookies.org.

We use the following cookies to optimize your experience on our Site and to provide our services.https://www.shopify.com/legal/cookies ]

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

 

• Facebook meta pixel + Api

• Simprosys Feed for google shopping pixel tracking + API

• Pinterest Tracking Pixel

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as:www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

If you are not satisfied with our response, you have the right to lodge a complaint with the New Zealand Privacy Commissioner:

• Website:www.privacy.org.nz

• Email: enquiries@privacy.org.nz

• Phone: 0800 803 909 (NZ only)

Last updated: 10/02/24